Mehreen Syed, born August 2, 1982, is a Pakistani model, the CEO of IFAP and an actor. Titled Model of the Year 2013 by Lux Style Awards, Syed was the first Pakistani model to have appeared on the cover of the popular Middle East fashion magazine Alamra and is also the Spokesperson of L’Oréal Paris, the world’s leading beauty brand. She started her career at a very young age and has appeared on the covers of not only local, but also international fashion publications including Time, Vogue and Marie Claire. She has won the “International Model of the Year” award, the “Face of the Year” award, the “Glamorous Entrepreneur” award, and has been ranked 16th in the Hottest 50 Asian Women in the World and 10th in the World's Sexiest Asian Women lists.
Born into a Muslim Syed family in Lahore, Pakistan, Mehreen and her siblings, her three sisters and brother, were raised by their mother who was widowed when Mehreen was three years old. Her mother pursued a career in law, first as a practicing lawyer, then as a Professor of Law, and finally as part of an examination board.
Mehreen Syed married Ahmed Humayun Sheikh in a Nikah ceremony in Lahore on February 23, 2013. Sheikh is the son of Hamayoun Shaikh, who owns the luxury fashion house, and is a successful businessman himself. In March 2014, she gave birth to a baby girl Aman Sheikh.
Syed began the pursuit of modelling when she met Ather Shahzad while she was studying at Lahore's Home Economics College, and has worked majorly with him ever since. She also plans to enter the Indian model industry. She was announced the Pakistani Brand Ambassador of L'Oréal in December 2011. Syed hopes to take on Bollywood with the same storm she's brought around locally. Mehreen won the Lux Style Awards for Model of the Year 2013.
In 2009, along with Bushra Aftab, Syed helped launch the Diamond & Polki jewelry collection. Acknowledging the struggles she personally went through as an aspiring model, Syed launched International Fashion Academy Pakistan (IFAP), as CEO in 2011. It is through IFAP that she sought to establish a platform that allows the next generation of fashion industry professionals, specifically stylists, models, makeup artists and photographers, to study their field in a professional environment.
L’Oréal Paris Pakistan’s spokespeople share the same brand philosophy, the brand proudly introduced the glamorous model and media personality Mehreen Syed as a Spokesperson in Pakistan.
Mehreen has been a part of several music videos of high-profile musicians like Raheem Shah, Junaid Khan, and Badnaam, while scheduled to be featuring in Abbas’ video. TV commercials have been a part of Mehreen's working calendar throughout her career including names like EVO by PTCL amongst many others.
Recently Mehreen's acting career hit the silver screens across Pakistan with the launch of Chambaili, the movie is produced Abdullah Kadwani & Shahzad Nawaz with Geo Network, directed by Ismail Jilani.